ClickZ Job Board

Candidates open to relocation are welcome to apply.

 Ideal Candidate Career Profiles:

- Director-level, (P&L, strategic), Interactive Marketing responsibility with an emphasis in SEM/SEO at a dominant eCommerce player (> $500MM in revenue) with high product SKU count. Similar profile with experience at a shopping comparison engine (i.e., pricegrabber, nextag).

- Account Director/VP or Sr. level Strategist who has experience with a premier Interactive Ad Agency. Focus should be SEM/SEO (secondary would be Affiliate and Online Advertising), and industry experience should include retail/eCommerce.

- Senior Manager or Director-level SEM/SEO expert at a top Search Engine.

Primary Job Responsibilities:
The Director, Online Acquisition Marketing (SEM/SEO/Affiliate/Advertising) is responsible for driving customer acquisition and revenue growth through Barnes & Noble.com’s search engine marketing programs (paid search), affiliate network, search engine optimization (organic/natural search), online advertising (CPM) and new business development. This position has responsibility for a team of 4-6 Interactive Marketing Managers and Account Managers, and is responsible for the P&L driven by these channels.

Responsibilities will include:

- Defining a customer acquisition and revenue strategy

- Supervising interactive marketing agency and search engine relationships

- Interactive campaign planning and buying

- P&L responsibility

- Identifying and pursuing emerging technologies, platforms, and marketing opportunities

- Leading a team of Interactive Marketing Professionals

The individual should have experience managing interactive marketing agencies, defining ROI metrics, and executing a multi-channel digital marketing strategy to achieve branding and performance targets. The ideal candidate will have experience leading teams in a dynamic and fast-based environment and have a history of demonstrating exceptional results in direct response marketing programs. He or she should be entrepreneurial and able to work effectively across a senior management team.

- 6+ years of software or Internet company experience - preferably focused on consumer-facing eCommerce web sites.

- Strong business background, as well as excellent written and verbal communication skills required.

- Experience in direct response marketing, Search Engine Marketing, and Search Engine Optimization is required. Affiliate Marketing and Online Ad Campaign experience (CPM) preferred.

- Proven manager of effective teams.

- Proven ability to lead teams in developing innovative marketing solutions to meet branding objectives and ROI goals.

- Experience working cross-functionally on strategic projects.

- Ability to analyze and present conclusions on business performance.

- Project management and problem-solving skills.

- BA/BS. MBA a plus.

Barnesandnoble.com llc is an Equal Opportunity Employer M/F/D/V